Know Your Cost to Grow Flowers

Each of four flower farms spent the 2022 season in a facilitated cohort using the Know Your Cost To Grow program. After choosing two crops to study, they identified all of each crop’s discrete direct variable labor activities, and then spent the season conducting time studies for each activity. At the end of the season, we were then able to calculate each crop’s total direct variable costs, and ultimately its contribution margin, defined as the crop’s returns to indirect costs and profit. Armed with this knowledge, a farm can then work towards the goal of increasing the overall combined contribution margin for all of its crops.