Our guiding beliefs

Proudly fighting to reclaim the word ‘profit’.

Farming is an uphill battle. Learning smart business strategy will help you with the climb.

There’s room for all of us. If you’ve been sold the dream of flower farming, we’ll help you close the loop and make it come true. We don’t hate on dreamers, we rather aim to catch them before they fall.

We don’t tolerate tearing down others in our industry.

Our relationship to agriculture is rooted in regenerative, organic movements.

We are vehemently anti-racist and anti-capitalist.

You can make a great living without exploiting labor or the planet. We consider it our duty to show you how.

You can be the change as a small business owner.