Always Refining

What am I growing, and why am I growing it?

After taking the virtual flower farming for profit class, those two questions have guided all my decisions for my flower farm. Lennie’s class helped me set realistic goals for financials, my farm, and my personal life. The class helped me evaluate which outlets would best help me reach my profitability goals and opened my eyes to the real cost of production – from considering input like compost and seed to time studies that help me determine the labor that goes into growing particular crops. I’ve gained confidence in developing an enterprise budget. There is still so much to learn, but I constantly return to Lennie’s fantastic resources when I am making decisions and reviewing finances.

I also did a 1:1 consultation with Lennie when I wanted to scale up production for a flower but didn’t want to be shooting in the dark about numbers. Lennie helped me consider my profitability goals and sales outlets. I ended up with the perfect increase that allowed me to build my customer base without feeling overwhelmed by the stretch in production. It was invaluable to have her guidance around decision-making. Everything from Flower Farming for Profit has helped me be a better decision-maker.