It's time to stop wondering how you’re going to sell your flowers,
and start taking control of your farm's future.
Introducing…
flower farmStand business bootcamp
Inside Flower Farmstand Business Bootcamp, you'll get everything you need to build, refine and scale your new, destination farm stand.
Join today — doors close soon!
Good news!
I help farmers with those same problems every single day.
If you’re like any of my students, you’ve probably bought in to some of these myths floating around out there.
Myths like…
Believing that you’re not ready to build a farmstand because you’ve only just started your farm.
Spoiler alert: The best time to build the stand is yesterday.
I'll help you plan how to get the stand open ASAP & to build a more robust & streamlined stand plan going forward.
Believing that you have to be a killer marketer with a huge following to do well with a stand.
The truth: You don’t need tons of followers or any slimy sales tactics.
Learning a few key marketing skills that are tailored to a flower farmstand is all it takes.
Thinking you’re too rural or remote to do well with a farmstand.
Real talk: There are people in your community who want your flowers.
Let’s help you build a destination. where they’ll be lining up to buy.
Imagine...
There was a way to sell your flowers on your own terms...
You could finally feel a real sense of control over your sales...
You could build a committed customer base that supports and frequents your farm...
All of that's possible inside
Flower Farmstand Business Bootcamp
Join today!
Doors are closing soon.
Today Only!
When you join Flower Farmstand Business Bootcamp through the end of the day, you'll lock in the offer to join this special follow-up session:
✅ Planning for a sold-out thanksgiving & Christmas w/ melanie from Dahlia May!
Valued at $225
Your chance to learn the secrets to winter stand success from the master herself.
Who is this right for?
New flower farmers
Just getting started? Great! We'll give you what you need to really start off your farm business in the right way from the beginning. You'll learn all the mistakes I wish I had avoided.
Advanced Flower Farmers
Many farmers will take this course around years 4 - 7, because that's when burnout often happens, and that's when it's (past) time to take a step back, gain a more strategic mindset, and refine your sales plan.
Farmers looking to pivot
If you're at a fork in the road, join us. I’ve worked with more than one farmer who was on the brink of closing their farm before they decided to build a stand for their main sales outlet. It can change everything.
Basically, this is for you if...
You want to build a profitable, thriving farmstand that’s super low maintenance.
You've thought about a farmstand, but don't know where to get started.
You've grown some great crops and gotten some customer buy-in but you're discouraged trying to sell all your flowers.
You’re sick of having to sell crops from your small farm at the lowest of the low wholesale prices.
You're all-in on your farm, but you're overwhelmed by how to get it all done and how to actually make a living doing it.
You want an easy, straightforward plan to build a manageable, profitable farmstand starting NOW.
On the flip-side...
This isn’t for you if...
You like to move slowly and see a delayed return on your (time and money) investment.
You’re not interested in growing and scaling your business - you're fine with where it's at.
You prefer to crowdsource free groups rather than get real, actionable strategy from experts.
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“Lennie has real experience being a successful flower farmer so she can laser focus right to WHAT is the most valuable information to share. She's also a great teacher. I now have clear ideas about where to focus my attention to be more profitable in the future.” Joan S.
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“ Lennie teaches so much knowledge I don't have the time to find on my own, in a way that has changed my entire outlook on my business.” - Haley R.
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“Lennie focuses on exactly what you need if you are at a crossroads with where to go next with your flower business. She tackles issues that we all face and makes them personal and applicable.” - Lauren K.
Hi, I'm Lennie!
I'm a flower farmer, small business expert, and new author (!) who teaches flower farmers business strategy so that they can run thriving, profitable and enjoyable farms, forever. I'm a loud, sarcastic (but working on it) girl from Boston who made my way to California to start teaching farming in 2011. I just bought my first property, a 2 acre farm outside of Portland, OR, where I live with my partner Matt and my pug, Steve. You may know him, he’s a hit.
But perhaps more relevant to you, I'm a highly successful flower farmer who started with no savings or audience and built a thriving farmstand that brought in $125k/year on less than an acre. My greatest joy is coaching overwhelmed flower farmers to build stronger businesses, because it’s too good a career to pass up. I've taught hundreds of farmers and college students and just wrote THE book on the business of flower farming, Flower Farming For Profit.
Why I created this course:
I wanted to package up what I learned after having built and grown my farmstand and share it with more flower farmers because I wanted to help people make more money and build thriving farms without wasting time or money trying to figure it out on their own. And I wanted to help them achieve that in a quicker and more reliable way without the complete overwhelm that usually comes from learning business skills like sales and marketing on your own.
I also firmly believe that our industry can be doing better and farms can stop going out of business. And I also figured, hey, when you figure something out and see serious success, you shouldn't keep all that goodness to yourself! Let’s get farmstands in every town, people! We’ve got to get our flowers into more peoples’ hands.
Praise For Flower Farming For profit business courses
“This course was so worth it. The workbook pages she gives you are a map to really follow throughout the season to gauge profitability. I’m in a transitional period in my farm, and these steps and processes shared in the class will be what I use to take the next step forward.”
— Lisa M.
“I’m just totally blown away by what i didn’t know and what i wasn’t even looking at, and i would have had to read dozens of books and review so many different sources of information just to even begin to approach some of this business stuff. This was such a tremendous shortcut.”
— Haley R.
“The class itself was wonderfully executed. I loved Lennie's lead on group break-outs giving us goals as well as her ability to give us farmers the tools to ask ourselves the real questions that will allow us make financially sound decisions for our business. Thank you Lennie!!.”
— Liz M.
What's inside
Flower Farmstand Business bootcamp
5 Classes with 5-7 video sessions each
7 Hours of instruction
Handouts and Guides
Classes 1-2 Available upon purchase, Classes 3-5 & Bonuses Drip out on Monday, July 1st
class 1: Setting up your farmstand
In class 1, you'll start to build the foundation for your farmstand with the following lessons:
✅ Choosing Your Stand Location
✅ Wayfinding & Road Signs
✅ When to Opt for an Offsite Location
✅ Designing Your Stand
✅ Supplies, Shelving & Merchandising
✅ Security and Theft
Class 2: Getting Ready to sell
Class 2 is the nuts & bolts of getting open, including video lessons on:
✅ License, Permits & Insurance
✅ Checkout Systems & Forms of Payment
✅ Hours & Seasonality
✅ What to do about the HEAT
Class 3: Your sales plan
Class 3 is all things sales, including video lessons on:
✅ A Pricing Primer
✅ Pricing Strategies
✅ Flower Markups
✅ Sales Projections
✅ Tracking Sales
✅ Selling Other Goods
Class 4: Bouquet systems & Crop Planning
Class 4 is all things crops and bouquets, including video lessons on:
✅ Great Farmstand Crops
✅ Anatomy of a Bouquet
✅ Bouquet Bootcamp
✅ Farmstand Crop Plans
Class 5: Marketing The Stand
Class 4 is all marketing, including video lessons on:
✅ Your Marketing Framework
✅ Social Media Strategies
✅ Email Marketing Strategies
✅ Other Sales Tactics: FB Groups, Next Door, Word of Mouth, and on
✅ Planning a Farmstand Launch & Kickoff Party
Join today! Doors are closing soon.
But wait, there’s more!
*Bootcamp Bonuses*
✅ Selling The Farmstand Business
✅ Private Facebook Community
✅ Planning For The Big Holidays
✅ How To Take A Vacation From The Stand
Today Only!
When you join Flower Farmstand Business Bootcamp through the end of the day, you'll lock in the offer to join this special follow-up session:
✅ Planning for a sold-out thanksgiving & Christmas w/ melanie from Dahlia May!
Valued at $225
Your chance to learn the secrets to winter stand success from the master herself.
This is the last time we’ll offer this course at this price
(it will increase in 2025!
join now for $495
As always, we discount all of our programming for farmers of color. Enter code BIPOC at checkout for 50% off.
Praise for my courses
got questions? I’ve got answers
Can i watch all of the course right away?
Yup!
Will i have lifetime access?
Yes, you'll have access to this course for lifetime, including all the updates and additions we add to it over the years.
is this course right for me if i’ve only been farming for a season or two?
This course is specifically designed for ambitious flower farmers at any level. If you've been growing for only one season but are highly motivated to dive in and learn what mistakes to avoid, this course is just as much for you as it is for seasoned growers new to a stand.
i don’t have the time for this right now. Can I sign up and watch it later?
Flower Farmstand Business Bootcamp is self-paced, and about 7 hours of content. You can binge it or tease it out slowly, and come to a live Q&A or watch the recordings later. Additionally, you can always get additional support via the community FB group.
how is this different from other courses out there?
Flower Farmstand Business Bootcamp is the only business course for flower farmstands. It was created after proving out business concepts and coaching strategies over years of teaching farmers.
30- day Money-back Guarantee:
If Flower Farmstand Business Bootcamp truly does not help you streamline and dial in your stand, simply email us your completed Class 1-3 homework within 30 days of the course start date, and we will issue you a full refund. I'm confident that those who fully invest in themselves with this course, including completing all assignments, will reap great value.
After those 30 days, you're stuck with us! (Though I think you'll see that's a very good thing. 😉)
If you’ve read this far…
You have two options:
—> Continue to spend more time and energy trying to figure it out on your own...
—> Or, finally have a proven roadmap for building a profitable farmstand so you can finally feel confident that you'll get to do what you love, every day, for the rest of your life.
Imagine where you could be just one month from now.
You're ready to finally get all of your flowers into the world in a way that feels manageable and fun.
You're ready to stop stalling and getting stuck in analysis paralysis.
You're ready to start taking action using a proven method that will help you go further faster.
You're ready to work less make way more money.
You're ready for a way to get there with less stress, less overwhelm, more joy, and more profits!
You're ready for Flower Farmstand Business Bootcamp.
Join today - doors close soon!