In their words:

“We’re experienced veg growers about to add ¼ acre cut flowers to our 2-acre production and really needed some help streamlining our variety choices, and focussing our planning so the work with the flowers didn’t eclipse the vegetable side of the outfit.”

I loved working with Kez, Jessie and Mike. They were hard at work on a business plan and needed some help getting to the finish line. We covered a lot of ground in our meetings, including the following topics:

– Labour vs land size: How much acreage was realistic to plant?

– Yield predictions for cut flower crops

– Strategies for accurately predicting revenue

– Sales per 1/2 acre, how to level out the peaks and troughs

– Crucial initial infrastructure, tools + investments

– Protected culture: what would they need for covered space?

– Sales outlets

– Most profitable flowers for their situation

– Making an itemized spreadsheets of costs

- Planning backwards from the number of bouquets planned

-Translating flower bloom times from the Northern to Southern hemisphere

-Making Bouquet Recipes