you already know how to grow the flowers. Now, let’s build you a business.
Listen to my recent podcast & Youtube guest appearances
Are you a bipoc farmer? Scholarships available.
My focus areas
I help flower-obsessed women (and like 3 men) build and scale thriving, joyful, profitable flower farms.
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Selling flowers authentically
Building brand awareness
Email and social marketing strategies
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First-time business ownership
Putting yourself out there
Building a more beautiful life for you and your family.
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Entry-level crop planning
Finding the best crops for your climate
Tailoring your crop plan to your customers’ needs
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Help with decision-making
Setting sales goals
Dialing in your pricing
Flower farming business academy
a Self-paced business course developed specifically for beginner flower farmers.
* New and updated for 2026!*
To learn more, check out the free workshop below for a taste of our teaching!
Praise for the business academy
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This workshop is gold! I now have such a clear sense of the steps that I need to take to make decisions that support my goals, and tools to answer the big questions that have been weighing on me. I can't wait to utilize what I have learned here. Thank you!
Betsy, California
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Being the sole grower for my small operation makes things like goal setting seem daunting... I've put this task on the back burner for so many seasons and now I feel like I've got the tools to move forward trusting myself and where I want the business to go moving forward. Thank you so, so much!!!
Lisa, Ontario
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What an incredible course! Full of wonderful information on how to become more profitable. I'm able to immediately implement the tools... this was just what I needed to help set my farm up to grow.
Sarah, Vermont
My Book
“Flower Farming for Profit does a deep dive into the least glamorous, but most important part of farming—how to run a profitable business. This must-have book is incredibly thoughtful, well organized, and brimming with real-life examples. Lennie’s down-to-earth, no-nonsense approach to the numbers is a breath of fresh air.”
—Erin Benzakein, owner of Floret Farm and New York Times bestselling author
My credentials
15 years farming
17 years teaching
$150k in research grants secured
7 years on the ASCFG board
$245k in annual farm revenue on 1 acre
1,300+ farmers taught
You didn’t get in to farming to sit behind a computer.
As flower farmers, we’re essentially small business owners trying to do our thing while being pummeled by the elements from all sides. Drought, flash floods, cucumber beetles, weeds going to seed, and cutting and delivering a highly perishable product naturally take precedence over back-end business building. What would it feel like to build systems that give you a sense of control? Where are you starting from?
I’m obsessed with helping you build a profitable farm that sustains you, your team, and your ecosystem.
What they say about Lennie’s first book:
Flower Farming For Profit
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"Lennie Larkin pulls back the curtain on the secrecy that often surrounds the business of flower farming — how to set prices, project sales, budget for expenses, and, most of all, how much money you can take home.
-Lynn Byczynski, author of The Flower Farmer: An Organic Grower’s Guide to Raising and Selling Cut Flowers
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"Flower Farming for Profit takes the guesswork out of the business of flower farming. From projections to pricing to bookkeeping, Lennie has created a must-have resource for every cut-flower grower!"
-Lisa Mason Ziegler, author of Cool Flowers and founder: The Gardener’s Workshop